Evian has teamed up with British Designer, Paul Smith to create a fun, fresh look for their classic bottle design. This bold move for Evian was made in hopes of attracting a younger, hipper crowd to imported water.
Paul Simth's Signature multicolored stripes do make guzzling water look more attractive, but will consumers pay the price for Couture Artesian Water at $13.95 a bottle? Hmmmm.
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